Vogue.it January 2011


It's been ten years since Adidas began working with Yammamoto. The Japanese designer and the athletic brand have celebrated their collaboration in a historic Paris location: la Maison des Métallos during Men's Fashion Week.

At the presentation in "Urban Sport Chic" style, the designer first sent the menswear Y-3 collection along with the short documentary, This is my dream, about Yamamoto's work.

The urban style, light and sporty, is perfectly expressed in the men's collection, as well as in the limited edition sneakers, sweatshirts and baggy shirts. Dj sets, champagne and a sparkling guest list made the evening memorable and unique.